Original poster Air France - Italy
By Georges Mathieu, 1967
Founder of lyrical abstraction, pioneer of Action Painting,
performances, dripping, gigantism, speed and risk,
early inspirer of street art.
Started a year earlier,
In 1967, Georges Mathieu completed a series of posters for Air France,
which was initiated by Pierre Sautet, Deputy Commercial Director of Air France.
This unique encounter between art and advertising leads to the presentation of the posters
on October 26, 1967 at the Musée d'Art Moderne de la Ville de Paris.
They were a huge success: there were dozens of exhibitions organized
in France and in the world, and more than one million posters sold.
This poster dedicated to Italy is part of the series of 16 posters for the campaign of Air France in 1967.