Original Advertising Poster Biscuits LU Lefevre Utile
Directed by Lucien Lorelle 1952
Old advertising canvas, to promote the famous brand of cake LU Lefevre Utile
"Petit Beurre Lu - Lefèvre Utile Demand the Brand
Illustration by the poster artist Lucien Lorelle
Vintage poster from a 1950's magazine
This advertising is canvas, which allows to preserve it in time and to put it forward.
The LU company is a French brand of cookies and bakery products. Founded in 1846, it was very successful in the 1930s in France.
During this period, LU continued to expand its product line to include cookies, cakes and pastries. The brand was known for its quality and innovation, with new products being introduced to the market regularly.
LU also expanded its international presence during the 1930s, opening subsidiaries in other European countries and in North America. This helped the brand to become one of the largest bakery companies in Europe and to become known worldwide.
In addition to its international expansion, LU also worked to strengthen its presence in France by launching new advertising campaigns to promote its products. The ads featured popular cartoons, famous personalities and other marketing techniques to draw consumers' attention to the brand.
In conclusion, the 1930s were a period of growth and success for the LU company, with international expansion and an effective marketing strategy to strengthen its market presence.
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FRAMED POSTER AVAILABLE ON REQUEST
THE POSTER IS SENT IN A RIGID TUBE